The Psychology of Color in Restaurants

Victoria Bryant
August 23, 2021

There is no doubt that color effects our lives on a daily basis but have you ever wondered how it effects your restaurant sales? Not only is the appearance of your restaurant an important factor in boosting sales but it also improves overall brand recognition and colors play a huge role in that. Over the years professional decor specialists have learned what colors work best for restaurants and food establishments. Colors evoke different reactions and emotions in people. Let's look at how we can use that knowledge to give your patrons the experience they expect and keep them coming back in the future.

Sight is almost always the first means by which with gather information and make judgments off an establishment. Color for example, is a powerful tool for influencing customer behavior. Have you ever noticed that almost all restaurants use red and yellow in some form or shade in their design scheme? It's a well known fact that red is the most effective color in stimulating appetite and the color yellow is known to make people feel friendliness and comfort. These reasons alone are why you find most fast food restaurants using red and yellow in their logo and across their brand.

If you are looking for a way to increase your brand recognition, it might be time to look at your color scheme. Utilizing the right colors is the best way to make sure your restaurants appearance grabs your customers attention.

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