New Year, New Look: Reasons to Refresh your Brand this Year

Victoria Bryant
January 30, 2023

The New Year is here, and it’s a perfect time to reflect on your business and what can be improved upon. A refreshed brand can help you stand out from the competition, attract new customers, and increase sales. In this article, we will breakdown the reasons why you should think about refreshing your brand in 2023.

Your brand is inconsistent or out of date.

Consistency is important for a brand because it helps people recognize your company.  Your brand is the first impression customers get of your business, so it needs to be clear and consistent across all channels including:

•Website design and layout

•Social media profiles (Facebook, Instagram etc.)

•Exterior and Interior Commercial Building Colors and Signage

Not only is it important that your image be consistent, but also that your image is relevant.  Updating the overall look of your locations will bring new attention to your buildings and your brand.  If you haven’t updated your image in a decade, it might be something to consider in 2023!

You want to stand out from the competition.

The look of your business reflects your brand. If you want to stand out from the competition, consider changes that make your brand unique and unforgettable. Whether it’s a painting program or a new marketing opportunity, refreshing your brand can attract more customers while leaving a lasting impression of who you are as a company. A bold new color scheme or an updated logo for your signage are just a few ways to grab your customers attention this year.

You want to increase your sales and make a good first impression on new customers.

As a representation of your business, your brand is the first thing customers see when they visit your store or website. That’s why it’s important to make sure your brand is consistent, up-to-date, and inviting. You want customers to recognize their experience with you as one that makes them feel comfortable and confident in their decision-making process. The goal is for each customer to feel like they have a connection with your brand, so they will be more likely to return in the future—and maybe even tell others about how great of an experience they had!

Your commercial building is the face of your brand

When people walk into a building, they first look at the exterior. If it looks nice, then they assume that the inside is also well maintained and clean. They are more likely to spend money in such an establishment than if it were run down or unkempt. New paint and signage is one of the best ways to make your commercial building more attractive.

In addition to this exterior appeal, a freshly updated interior increases customer retention. A freshly painted interior can create an inviting, safe, and relaxing environment for your customers persuading them to visit your establishment again and again.

Each year, there are new opportunities to improve your brand. Make sure you stand out against the crowd in 2023 by refreshing your brand and making it consistent across all channels. If that means refreshing or updating your current commercial buildings exterior or interior paint schemes, contact CarePro National Painting. Our team of experienced project managers and painters can help your brand come out on top this year!

Need help creating a custom painting program for your national chain?
Let us create it for you!

Existing or potential new customer?
We would love to hear from you!

Latest articles

CarePro National Painting Logo
CarePro National Painting © 2021
Privacy Policy